Our Goal is More Sales, NOT only More Traffic and Ranking

Search Engine Optimization

SEO is the process to let your website listed in the search result page, as front as possible. The higher ranking of a page related to a targeted keyword, the more visitors will be directed to your website.

As part of Online Marketing, SEO Optimization consists of two tactics

1. Technical strategy, is to carefully select the keyword for HTML tags (meta tag, image tag, etc) and to remove barries to the indexing activities of search engines
2. Non Technical strategy, is to promote a page to increase the number of inbound links, for example a link coming from your social media page

Content Optimization

A high-ranking page can bring more traffic to your site, but traffic doesn’t necessarily equal to sales. It’s the page content that determines how long a visitor will stay on the page and whether to make a buy decison.

There are various ways you can optimize your page content. Here are some tips from Kingsford Web content specialists

1. Like a cloths shop, your web design should highlight your content and give customers a good first impression
2. A picture beats a thousand words, but don’t overdo it
3. Web users hardly read, they SCAN. You need to get the point, fast
4. Proper inter links diverts visitors from product introduction to the payment page
5. If you really have a lot to say, split your content into a few pages

Page Performance Opimization

A heavyweight page not only make your potential customers lose patience, but also can downgrade your website ranking.

Why? Using Google as an example, it invests a lot of money on crawling billions of pages for its search engine service， which contribute 97% of their revenue. Because indexing page is expensive, there is a time limit on each page that Google crawler will stay. If your page content cannot be fully obtained by Google within the given timeframe, only partial content are indexed or not at all.

Solution is to streamline unnecessary web downloads including but not limited to resources files like css/javascript/images. In addition, minize the number of web requests to the server can improve the load performance.

URL Optimization

URL is one of the search engine indexing targets. URL content should make sense to human beings.

Social Media Optimization

When you see more and more business owners put their social media links on their website, that’s not a coincidence. Social media can help a lot to market your business.

Kingsford Web suggests every business owner to have at least 3 social media accounts as part of their Online Marketing Strategies.

Mobile Apps

It has become a trend to develop a mobile App for customers to download and interact with a business entity. At the moment, iPhone and Android are dominating the mobile app market.